Highlights from Snap Partner Summit
The echoAR team is excited about the new announcements coming out of the Snap Partner Summit and their implications on the AR/3D developer community:
170+ million DAILY users engaging with AR in Snapchat
Snapchat shared their world scale point cloud — joining the global efforts of top companies like Google, Niantic, and more to build a digital copy of the world.
Snapchat Originals is a de facto mobile-first OTT service by Snap Inc. — Quibi watch out!
Snapchat is following one of TikTok’s best UX decisions and integrates music/sounds/audio into snaps.
CameraKit by Snapchat is allowing you to easily add an AR camera into YOUR APP. This will drive more users to camera-first AR-first apps.
Similar to Facebook’s introduction of 2D avatar to their platform, Snapchat is now adding 3D avatars to mobile games. 3D avatars for the win!
Snap Minis brings other apps into Snapchat and allows users to stay in app while using third-party services and interacting with friends in AR.
Some final thoughts
With Camera Kit and Snap Minis, augmented reality can be a part of every app and integrate with any mobile use case. This is HUGE. AR/3D/Camera-first design is here for social and now for every other use case.
echoAR (http://www.echoAR.xyz; Techstars ’19) is a cloud platform for augmented reality (AR) and virtual reality (VR) that provides tools and server-side infrastructure to help developers & companies quickly build and deploy AR/VR apps and experiences.