Why You Should Start Building AR Apps for the Furniture Industry
Say hello to augmented reality in your pocket: Augmented reality (AR) is no longer just a concept in your local news headline. In the digital age of customization and personal shopping, the retail and eCommerce industries are depending on augmented reality to boost their sales and stick out in competitive markets. As more and more companies focus on their online presence, AR gives them an incredible edge over their competition.
The furniture industry is a prime example of a future powered by augmented reality. With numerous AR apps already making headway, AR is slowly but surely revolutionizing the digital consumer experience associated with choosing your next couch. Apps like Houzz, IKEA Place, and Wayfair allow customers to select furniture products and test them in their surroundings. By just holding up a tablet or phone, customers can view a model of their choosing and see where and how it fit with the rest of their room décor.
“[By] leveraging augmented reality, the Wayfair app allows shoppers to transform their homes into virtual showrooms, allowing them to see their favorite products up close and at every angle — all in their very own space” — Steve Conine, Co-founder of Wayfair.
With AR technology in hand, the furniture industry is solving real-world problems that simply makes everyone’s lives easier. Furniture shopping made easy, right? With this “try before you buy” idea in mind, things certainly look promising.
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In an industry of heavy competition, some companies have already moved onto AR interior design and renovation. AR experiences that enable 360-degree views and 3D renderings revolutionize furniture shopping and enhance the design aspect of the consumer’s experience. While AR provides a quick and easy way for customers to visualize items in their own space, they still have to deal with technical issues like capturing the room from the right angle, lighting of the space, and limited product visualizations. That being said, there is still so much potential for AR in the furniture industry. According to a retail study by Centric Digital on US customers, furniture ranks first among the product types that people want to shop with AR. All things considered, we can confidently say that AR retail is going to be around for a long time.
However, many small and medium sized furniture businesses still consider AR technology costly and unnecessary. Hardly true! Since the past couple years, big tech companies have invested heavily in AR development and lowered the cost immensely while providing faster testing.
In insanely competitive markets like the furniture industry, AR technology is your best friend. At echoAR, we make things so much easier for our developers! Our cloud platform helps developers build, manage and deploy AR apps with ease and deliver 3D content to devices everywhere. We help you build your backend in minutes so you can focus on creating amazing AR apps and content. “People are trying to build new experiences all the time,” said Alon Grinshpoon, CEO and founder of echoAR, “this is the time to build”.
By Paris Kou
echoAR (http://www.echoAR.xyz; Techstars ’19) is a cloud platform for augmented reality (AR) and virtual reality (VR) that provides tools and server-side infrastructure to help developers & companies quickly build and deploy AR/VR apps and experiences.