Brand Guidelines

These are the guidelines of echoAR, Inc. (“echoAR”) for partners integrating the echoAR name, logo and brand in their AR/VR applications and/or communications. We ask that you respect our brand and adhere to the legal restrictions detailed below.

Note that these guidelines may be amended from time to time by echoAR, in its sole discretion. Usage of the resources made available below is subject to our Terms of Service.

Our Logo

We love our logo (icon + wordmark) so please make sure to treat it with respect. To ensure consistency, clarity, and ease of recall, we require that you follow the below guidelines when you use our logo, wordmark and icon.

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The echoAR blue & white logo, shown on the top left, is our primary and preferred logo colorway. Depending on the background, you may also use any of the other logo versions shown above. Note that the echoAR blue logo, shown on the top right, may only be used on white or light-colored backgrounds, while the echoAR white logo, shown on the bottom, may only be used in cases in which the background is black or dark-colored.

Icon

If the echoAR logo has already been established in the work in which it appears, you may choose to thereafter only use the echoAR cloud icon on its own.

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Generally, the blue cloud icon should be used. However, on black and dark- colored backgrounds, the white cloud icon can also be used. Note that if you used the echoAR blue logo, you should later only use the blue cloud icon, but if you used the echoAR white logo, you should later only use the white cloud icon (don’t mix and match!).

Wordmark

While the cloud icon can appear without the wordmark, the wordmark should never appear without the icon.

Minimum Size

To make sure the legibility of the echoAR logo is not compromised, we require that it will always be at least 70px in size when used in digital media or 20mm in print. The cloud icon, if used on its own, must always be at least 21px in size when used in digital media or 6mm in print.

Negative Space

The negative space around the logo and icon should equal to at least half the width of the icon.

Incorrect Use

It is important for us that the appearance of the echoAR logo remains consistent and, therefore, our logo should not be modified, altered changed, abbreviated or added to in any way. Its orientation, colors and composition should remain as provided in these guidelines, with no exceptions. The logos and icons made available to you for download in particular formats must never be recreated, redrawn, re-proportioned, cut apart, embellished or altered in any way or appear on a distracting background image or pattern.

Our Colors

Our brand palette consists primarily of Prussian Blue, Deep Sky Blue and white, which we use across all our product offerings, websites, merchandise, and more.

Use Restrictions

If you are building your AR/VR application using our products and services, you should not imply in any way that your application is partnered with, endorsed or sponsored by echoAR (but suggesting to users that it is “powered by echoAR” is acceptable). The name of your application must not include “echo” in its name or be similar to “echo” or “echoAR” in sound or spelling. Your logo should also not include, or look similar to the echoAR logo or any of its brand elements (e.g., color palette or cloud icon).

Do not incorporate echoAR’s name, logo or other trademarks, in whole or in part, in your brand identity, such as the name of your application, product, service, business or website. Also, unless approved in advance and in writing by echoAR, you should not use the echoAR name or logo together with any other brand or in any co-branded communications.

In no event should echoAR’s name, logo or other marks be used in connection with content or activity that is inconsistent or violates echoAR’s Terms of Service or any applicable law. You also may not use any of our marks to disparage echoAR, our products or services or in any manner that, in our reasonable judgment, may diminish or damage our goodwill in the marks.

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Questions?

If you have any questions about these guidelines or are unsure if your AR/VR application or communication best represents the echoAR brand, please contact us at branding@echoAR.xyz.